SS23 Color Trend : 11 Color Trend Highlights for Spring Summer

4. Trend & Styles

Feb 25

Written By Labtex

SS 22 COLOR

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Colors inform how the viewer should start to feel. So from a branding perspective, they should represent the purpose and personality of a product or brand.

For example, the color blue is perceived as reliable and trustworthy, making it a popular choice for corporate businesses. Green often points to wholesomeness and nature, so it’s often adopted by wellness brands. And red symbolizes prosperity and power in certain cultures.

So what we learned is when used strategically, color can effectively position a brand in the minds of its customers. The emotional impact of colors can also be used to a brand’s advantage. Red and orange shades make us feel hungry, which is why they abound in the food industry. Blues and neutral colors have a calming effect, while yellow can be energizing.

If you want to make your audience feel a certain way, the right color or combination choice can make your intentions known. Via Canva

LABTEX Colors

Customer's first impression on any fabric is based on color, followed by construction, hand feel ...etc.

At Labtex, we do not dye our new development fabrics with random available colors from current production to save cost, because we understand COLOR MATTERS. Even though it makes our development costs 30% higher, but we know it's all worthy.

For spring/summer, we've compiled colors that were collected from dozens of popular brand' sites as well as from trend reports such as WGSN, which concludes to our first season of 11 colors.

Feel free to check and let us know feedbacks or comments you have.

- Labtex Marketing Team

11-0608 TCX

13-1208 TCX

16-1516 TCX

13-4308 TCX

18-4218 TCX

14-3903 TCX

13-6107 TCX

17-0613 TCX

18-2109 TCX

13-0647 TCX

COLOR OF 2021

Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power.

17-5104 TCX

COLOR OF 2021
Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation.

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